But they do care about their customers. They care about the atmosphere that they work in. They care about preparing whatever drink you order in a way that makes you feel good about the experience.
Seth Godin posts about his own personal relationship with the world of Starbucks and what he witnessed...
Inside the Starbucks, the first thing I noticed, tucked deep in the corner, not for customer inspection, apparently, was a bulletin board. The bulletin board was jammed with pictures of the staff. The staff on a picnic. The staff at an amusement park. The staff kidding around.
That very same staff was working behind the counter. If it's possible to make an herbal tea with enthusiasm, they were doing it. If it's possible to make a $4 transaction feel joyful, they accomplished it.
That's huge. They enjoyed each other. They enjoyed what they did. And who did it benefit? Everyone.
My advice: If you don't like what you do and you don't like the people you work with - work to change the way you feel about your job and the people OR change your job and the people you work with.
Every time I walk into a Starbucks, I realize it's about more than the coffee. It's the entire experience.
What kind of experience do people have when they encounter you at work?
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